About Us

Via Verona was born from a shared vision – a husband and wife who wanted to create a wardrobe that feels timeless, elegant, and effortless.

We were frustrated with fast fashion and overpriced luxury labels. We wanted clothes that women could wear confidently every day – pieces that feel special, but are easy to mix, match, and love for years.

Inspired by the understated style of Italian cities like Verona, Milan, and Florence, we curate collections that balance refined cuts, quality fabrics, and accessible prices.

Every Via Verona piece is chosen for women who know their style – confident, independent, and ready for clothes that feel as good as they look.

Thank you for joining us on this journey.

With love,


Philip & Bettina
Founders, Via Verona